What is the store traffic harvesting plan?
The store traffic harvesting plan is a private domain operation expansion plan promoted in stores to collect offline customers.
Store traffic is the most accurate, most valuable, and highest conversion potential part of the user group. In the first step of private domain operation, we need to design a plan to collect these users into the private domain user pool.
When formulating a private domain operation plan, the entrance to obtaining traffic is QR code, and there are many ways to play around QR code!
1. Scan the code to follow the official account, and push a number of follow information
WeChat background can be configured to follow the welcome message after scanning the code, and push text, pictures, voice and other content; but the limit is that only one message can be pushed. Through simple technical interface configuration, multiple pieces of information can be pushed to meet different operational scenarios.
For example, by scanning the QR code, multiple pieces of information such as copywriting, event links, and coupons can be pushed after scanning the code; it can enhance the user's perception.
After scanning the code, push multiple pieces of information ↑
2. Push the content after scanning the code, and automatically push it regularly
In scheme 1, after the user scans the QR code, after 24 hours (the time can be configured by yourself, within 48 hours), another message can be automatically pushed to the user.
This kind of solution can be used to stimulate the conversion of secondary consumption after the user scans the code without registering or making a purchase; such as the recent popular brand Take Time, Panda Don’t Go, and the private domain traffic operation of brands such as Shangpin Home Delivery are using similar operating strategies.
3. Scan the code to push the welcome words of different stores
Physical chain stores, each store has demands for independent operation.
After scanning the code, following the official account is the same official account, but you can push different welcome words. For example, if you scan the code in store A, the welcome message of store A will be pushed; if you scan the code, the B-end will push country email list the activities of store B; applicable Objects: Business circle platforms, shopping malls, multi-store chains, etc. are all applicable.
Scan different codes to push different content
Based on 3, shopping guides in different stores can have their own QR codes. After members scan the code, they will push the welcome message of the store. At the same time, the background can count the number of people invited by each shopping guide.
If your brand is attracting a large number of customers at this stage, you can appropriately add some performance incentives and let the shopping guide share more~ After scanning the code 3, the statistics table in the background.
3. After scanning the code, push the private domain live link
When many companies are doing live broadcasts in private domains, the address of the live broadcast room will be opened after scanning the QR code, and users will be lost after watching the live broadcast. If users are guided to scan the code to follow the official account, and the live broadcast link will be automatically pushed, then every time Live broadcasts are all touch points for harvesting users.
Every time you send a poster in a live broadcast, you can use this method to tell users to gather your service account to guide subsequent in-depth operations.
After scanning the code, push the link of the chain live broadcast room
5. Push red envelopes after scanning the code
For many retail products, the activity of scanning the code to receive red envelopes is provided on the product packaging, using the product as a contact point with users, and using every opportunity to contact users to achieve user traffic harvesting.
Now you can also achieve it, just need the magical QR code + red envelope activity, you can print the QR code on the package, not only can you use the red envelope to become a violent fan, but you can also count the number of red envelope recipients in different regions, and even cross-border District warning.
After scanning the code, push the content of the red envelope
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