It is too exaggerated to say that the title determines the life and death of an article in the new media era, there is no doubt that a good title is the icing on the cake. 4. Review and be responsible for the results Many companies have neglected the planning of topic selection and the general importance of review, and they are arrogant and blindly following the trend. Operation without a plan and without a summary is all about dying. The process of MINISO is as follows: every Thursday morning.
A review meeting and topic selection meeting will be held, and a review will be conducted on the topic selection, title, data, and user feedback from the previous week, and summarizing and reflecting. Then the editors took the materials of interest that they had found, and after selecting them, they communicated with their own views executive email list and ideas, provided different perspectives, and set a topic for the next week after reaching a consensus. Of course, when operating official accounts, many companies say that fans are difficult to serve and please.
Fans are too diverse, and content preferences are difficult to adjust. But have you ever heard the saying, a ship without direction, any wind is a headwind? Similarly, if there is no direction content, anyone who wants to please anyone will offend anyone! If you can constantly review and maintain the direction and tone of the content, you can actually wash out fans who are valuable to you, and the others will be lost if they are lost, so what? So, don't push the content from the east and the west again. You are not a news client... Therefore, the official account platform is a social network, and it needs fermentation. The interaction is that you come and go, not a one-man show.