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    monira khan
    Jul 28

    Analysis of Yi's Content Operation Strategy

    in General Discussions

    Data from the seventh national census shows that in 2021, the single population in China has exceeded 240 million, of which there are 34.9 million more men than women. The marriage and love match ratio caused by this will be one of the important social problems that China needs to solve urgently in the future. The huge population and the huge single population provide a user base for the marriage and love market. However, the current marriage and love products on the market are mixed, and there are problems such as "unfriendly to female users and untrue information", and there is a lack of an efficient and interesting product. To serve their love and dating needs, "Yi Dui" just hit the market needs.

    2. Product Introduction

    Yi Dui focuses on making friends and blind dates on the mobile terminal, creatively integrating video, live broadcast and online matchmakers to create a video love community and provide a new social experience for single people.

    Product slogan: Find a partner, go to Iraq. More real, meet TA.

    3. Product positioning

    Yi Dui is a real blind date social product that country email list solves the social ice breaking of strangers through real-time video interaction. It creates more love opportunities for users with real social networks and multiple scenarios, and creates a 360-degree love circle.

    4. Featured Products

    Video blind date, professional guidance. Blind date is real and not awkward!

    Hong Niang Yue Lao exclusive service: one-on-one private blind date





    Ren Zhe, founder of Yidui APP, once talked about Yidui's target users and paying people: "The most typical user portraits are single people who are introverted, not good at socializing, have a low-middle income level, and lack opportunities for blind dates. There has been a huge presence since the age of 18, but the subscription rate of users under the age of 30 is very low.”

    Summary of the data about the users of Yidu:

    Region: North to first- and second-tier cities such as Ronghang or developed coastal cities.

    Age: Users over the age of 50 account for nearly 50%, and users between the ages of 40 and 49 account for 15% .

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